Home » David Burr News » Housing market » The role of marketing in the Suffolk property market: How to attract buyers and sell your home faster
The role of marketing in the Suffolk property market: How to attract buyers and sell your home faster
Selling your home can be a daunting task. We do it every day, but for most sellers, this is a rare task. With the right approach, and spot-on marketing, you can attract buyers and sell your property faster.
We understand the intricacies of the Suffolk property market, and appreciate the desire to sell quickly. So, here are our expert tried-and-tested tips to put you in the best position to achieve a quick and profitable sale.
Kerb appeal
First impressions matter, especially when it comes to selling your home. Enhancing your property’s kerb appeal can significantly impact potential buyers’ perception. Simple tasks like mowing the lawn, painting (or cleaning) the front door, and adding some potted plants can make a huge difference. A well-maintained exterior suggests that the property has been well-cared for, encouraging buyers to take a closer look.
Declutter and depersonalise
When buyers walk into a home, they want to envision themselves living there. Cluttered spaces and personal items can distract them from seeing the property’s potential. So, clear out unnecessary items and store excessive personal belongings such as family photos and memorabilia. This creates a neutral environment allowing the buyer’s mind to wander and imagine themselves in situ.
Repairs & Staging
Repairs and staging are part of your marketing plan because they set the scene for the best quality photos and viewings. Small repairs and low-cost maintenance can make a big difference, especially in kitchens and bathrooms. Staging then involves arranging furniture and decor to showcase your home’s best attributes. It’s about creating an inviting atmosphere that appeals to potential buyers and showcasing flow in the home. Consider hiring a professional stager or using DIY tips to rearrange furniture, add fresh flowers, and use neutral colours.
Now hit the marketing cleverly
Professional photography
Most buyers start their property search online and come back to the online listing time and time again throughout the sale process. High-quality, professional photographs are essential to make your home stand out in online listings. Ensure your property is well-lit and tidy before the photoshoot. But then choose an agency, like David Burr, that has professional photographers do the job.
Marketing channels
A comprehensive marketing strategy is essential for selling your home quickly. Utilise both online and offline channels to reach a wide audience, so pick an agency that does this without being asked. Your property should be found on popular websites, social media platforms, and in traditional methods such as local newspapers. Even if you want to sell your home ‘quietly,’ it can be done quickly with our discreet marketing service.
Pricing
Pricing your home correctly is crucial to attracting buyers and a core marketing strategy. Overpricing can deter potential buyers, while underpricing may lead to a loss or dissuade the right buyers. Consulting with an experienced estate agent like David Burr can provide valuable insights into current market trends and help you set a competitive price that attracts buyers while ensuring a profitable sale quickly.
Viewings
Viewings are part of marketing. Each viewing is an opportunity to sell. Accommodate potential buyers’ schedules, including evenings and weekends and consider leaving the property during viewings to allow buyers to explore freely and discuss the property with our team who are skilled marketers.
Work with a trusted local estate agent
Partnering with a reputable estate agent can make a significant difference in how quickly and smoothly your home sells, and how effectively your property is marketed. At David Burr, our experienced agents understand the Suffolk market. From pricing and marketing to negotiations and closing, we’re here to ensure a successful sale.
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