In the sought-after area of East Anglia, David Burr takes pride in offering a comprehensive service to market your holiday lettings.
Posted: January 15, 2024
There are many factors to consider as part of marketing your property, in order to entice people to book a memorable getaway with you. Effective marketing is the key to ensuring your property stands out amidst some stiff competition, especially in such a popular area.
In this article, we’ll explore some of the best ways to market your holiday property with a focus on the unique charm our area has to offer.
1. Get seen online
A robust online presence is non-negotiable. Potential guests should find your property easily and quickly through whatever platform they use. Furthermore, they should find detailed and enticing profiles with everything they need to know as well as the unique features of your holiday let. High-quality photographs, detailed property descriptions, and availability calendars provide potential guests with the information they need to make an informed decision. Additionally, you’ll need to optimise your online presence for search engines with descriptions rich in key search terms like ‘dog friendly’ or ‘close to shops’.
Honing your online presence can be a complex process. At David Burr we have a marketing team which will do all of this on your behalf. We don’t just create an excellent profile on our own popular site, but we also list your property on leading UK booking websites such as Booking.com and Air BnB along with a host of other reputable portals.
2. Tantalising photography
In the absence of a potential guest being able to view their holiday accommodation in person, they rely heavily on photography. That’s why we use professional photography to capture those pictures that allow people to envisage the luxury and enjoyment they will get during their stay. Capturing images that are both realistic and highlight the property’s best features is essential to capture the imagination of those looking at your property profile. It can also be beneficial to photograph features in the surrounding area like local landmarks and high streets.
3. Leverage your local advantage
There are so many unique pockets of East Anglia which attract holidaymakers for different reasons, and this is your (and our) patch! Part of effective marketing of your holiday let is selling the local area and why it’s a wonderful place to visit. This means that you can add value to your marketing by not only highlighting the amenities and attractions of the local area in line with the type of guests your property attracts, but perhaps even building links with them. For example, you might be able to arrange a welcome basket from a local farm shop. Helping promote another local business and making your guests stay memorable.
4. Focus on guest experience and word-of mouth
Ultimately, the best marketing tool is offering an enviable guest experience that encourages guests to spread the word themselves.
Positive reviews are one of the most powerful marketing tools there are. Encourage guests to share their experiences by leaving reviews. Displaying genuine testimonials builds trust and credibility, influencing prospective guests to choose your holiday lettings for their next getaway.
5. Email marketing and communications
At David Burr, we maintain a database of interested guests and use strategic email marketing campaigns. We regularly send out newsletters with updates on special offers, local events, and insider tips on exploring East Anglia. Furthermore, as part of marketing holiday lettings, we respond to enquiries quickly and professionally. This personal communication fosters a sense of connection and loyalty, encouraging repeat bookings, but also enables trust for new customers too.
Marketing your holiday let
Marketing your holiday let can be very daunting to do by yourself because there are so many things to consider. At David Burr, we offer a complete holiday let management service , including comprehensive marketing to source high calibre guests who will keep coming back for me.
